Service — product configurators
Customers build the product themselves. And order it right away
3 steps · about a minute · I answer within one business day
A 3D configurator for manufacturers whose sales people spend their days explaining the same combinations of materials, sizes and modules.
The customer picks a variant and the product changes in front of them: finish, size, modules. The finished configuration is sent as an exact specification, with no catalog to decode and nothing retyped into an email.
- Who it is for
- Manufacturers and brands with variants of materials, sizes and modules
- What changes
- Less explaining, faster quotes, orders straight from the website
- How it goes in
- A few lines of code in your current website; the site itself does not get rebuilt
- Where it starts
- By checking whether your product and material hold up on screen
Preview
Try it right here
On a real project this is your product, the variants match what you can actually make, and the price is calculated from your price list. Drag to rotate.
Behind what you see here is a run of core projects for large names, delivered directly and as a subcontractor to agencies. Those are covered by NDAs, so I cannot name them.
What it changes
What it changes for the business
Less explaining the same thing
The questions your team answers ten times a week get answered by the customer, on screen.
Faster quotes
A finished configuration is already a specification: what the customer chose is what goes into the quote.
Better inquiries
Someone who has configured the product has already decided most of it. What arrives is a concrete request, not "send me a catalog".
Connection
A few lines in your website. A finished specification in your system.
The customer installs nothing and you do not rebuild your current website. The configurator is embedded like a video; data and orders connect to the tools you already use.
A few lines of code place it in the website
Just like a video or a map. Your current site does not get rebuilt for it, and placing the configurator is not a months-long project.
It calculates by your rules
Your price list, surcharges, volumes and discounts stay yours. The configurator simply uses the same rules where the customer needs them.
The order lands where you work
In your inbox, your e-shop or your order system, as a complete specification. Nobody retypes it.
It works for customers and for sales
Build the variant together in a meeting and send the link. Both sides keep working with the same product and the same specification.
After launch
What we watch after launch
From day one you see where people start, where they stop and which variants they actually choose.
The numbers are agreed first
Before anything is built we name what should improve: inquiries, order size, time spent quoting. Then we check it together.
What people really do
How many start configuring, how far they get, where they stop, and how many finish with an order or an inquiry.
Which variants win
Which materials, sizes and options customers choose. Information production and stock planning can use, not just the website.
When it pays off
When it is worth it — and when I will tell you it is not
Worth doing
- Customers cannot picture the variants from photographs or a catalog.
- Your team explains the same combinations again and again before a quote even exists.
- There are more combinations than anyone could photograph.
- The product costs enough that trust and presentation decide the sale.
- You have 3D or CAD files — or you can have them made.
Not worth doing
- Three or four simple variants that ordinary photography sells better and cheaper.
- A surface that has to match exactly (a specific coating, weave or print) and on screen never would.
- The product changes every month and there are no stable rules yet.
- Neither the files nor the budget to prepare them exists.
- The money it would bring in does not match what it takes to build.
If your product belongs in the right-hand column, you hear it in the first conversation. A configurator nobody uses is an expensive disappointment. I would rather lose the project than sell you one.
Process
From your product to a working configurator
- 01
Your product
What you sell, in which variants, what combines with what, and what the configurator should improve.
- 02
The check
Your files and the critical material genuinely tested. Nothing is assumed to work.
- 03
Prototype or full build
Something you click through with your own product inside, not a picture in a deck.
- 04
Connect, measure, improve
Plugged into your systems, measured on real traffic, improved on the evidence.
FAQ
What you want to know before you commit
What do we need to have ready?
Your product rules — what combines with what — and 3D or CAD files if they exist. Whatever format your engineering team or supplier works in is fine, converting it is part of the job. If nothing is modeled yet, modeling becomes part of the project and you will know what it costs before you decide on the rest.
Will it look like our product?
That is exactly the question the first step answers, before you put a budget into it. Most materials get close enough that a customer recognizes them instantly; a few never will, and you will hear which group yours is in.
What does it cost?
The honest answer is that it ranges from a few thousand to the hundreds of thousands. The number of rules, variants and connections decides it, and a price list across that range would only mislead. So you get a ballpark and a rough scope in the first conversation, not in a proposal a week later.
Can it use our prices?
Yes, from your price list and your rules, surcharges and discounts included, so the number on screen is the number you would quote yourself.
Can the customer order straight from it?
Yes. A finished configuration becomes an order or an inquiry in a few clicks and arrives as a complete specification in your order system, your e-shop or your inbox, whichever you actually work in.
Find out whether it makes sense for your product
Three short steps, about a minute. In the first conversation you find out whether it is realistic for your product and what is worth doing next.
3 steps · about a minute · I answer within one business day