Asylon
A comprehensive digital launch for a premium turnkey home brand — from strategy and branding to the final web presence.
Transform an early vision into a highly credible digital platform that inspires confidence. The goal was to build a clean, premium environment that supports high-ticket sales and seamlessly integrates external 3D model home tours.
- Year
- 2025—present
- Duration
- 3 staged iterations · ongoing since October 2025
- Team size
- 5
- Delivery model
- direct
- Outputs
- 06
After analyzing the market and competitors, I defined a differentiated brand direction, logo, tone of voice and website concept. The first production version was ready within two weeks; later iterations added new houses, integrated the external 3D tour and used AI-assisted interior visuals and an opening film.
End-to-end ownership: research, positioning, logo and identity, tone of voice, UI/UX, technical architecture, Next.js development, AI-assisted visual production, video editing, integration, deployment and ongoing iterative development.
Strategy, identity, UI/UX, development and production by Václav Štrobl; two client stakeholders, an architect/content partner and an external 3D-tour partner.
- Staged delivery depended on architectural materials and visualizations arriving over several months.
- External 3D tours and partner assets had to feel like one coherent premium experience.
- 01Brand and positioning foundation
- 02Premium public website
- 03Model-home presentation flow
- 04Conversion-focused responsive UI
- 05AI-assisted visual and video production
- 06Hosting, optimization and deployment
- Live public website
- Production screenshots
- Public developer credit
- Next.js
- React
- TypeScript
- Vercel
- Figma
- ChatGPT
- Gemini
- Adobe Premiere Pro
