←Back to the experience
Case study · 06

Sanofi AR

Medical AR · 2020

Two commercial AR applications that turned routine pharmacy sales presentations into engaging interactive experiences.

The Ibolex 200 mg key visual: the pack, a single coated tablet and a cut diamond on brushed steel, under the claim “Méně je více!” — less is more.
Project overview

Turn routine product presentations into a more engaging tool for sales representatives presenting medicines to pharmacies, while keeping the experience simple and reliable on mobile devices.

Year
2020
Duration
1.5 months per application
Team size
2
Delivery model
partner led
Outputs
04
Solution

Two Unity/Vuforia applications — Essentiale AR and Ibolex AR — turned medical themes into simple interactions: one visualized healing a liver, while the other guided the user from breaking a stone to applying a glowing diamond to relieve the character.

My role

End-to-end technical delivery except graphic design: architecture, Unity/C# implementation, Vuforia tracking, interaction logic, animation integration, testing, production builds, GitLab workflow, store deployment and administration.

Team & collaboration

Václav Štrobl owned application architecture, Unity development, animation, builds and store operations; the second team member supplied graphic design.

Constraints
  • Reliable image tracking and smooth real-time 3D on mobile presentation devices.
  • Complete production builds, store deployment and ongoing store administration.
The app’s mode picker: Desktop AR to stand the model on a table, Floor AR to stand it on the ground, or plain 3D where no surface can be tracked.
Deliverables
  1. 01AR educational modules
  2. 02Interactive 3D medical visualizations
  3. 03Mobile application builds
  4. 04Optimized 3D assets
Evidence & results
  • Private archive materials
  • Archived screenshots / videos
Stack
  • Unity
  • Vuforia
  • C#
  • AR image tracking
  • GitLab
  • iOS
  • Android
  • App Store / Google Play
Selected screens
An education slide from the app: why dexibuprofen is the pharmacologically active S(+) enantiomer of ibuprofen, illustrated with a 3D DNA model.
An education slide: a 3D anatomical figure with the lower back lit red, for the patients Ibolex is aimed at — “Méně je více. I proti bolesti.”