Pharma spatial experience
3D portal for doctors
An immersive 3D portal for doctors: an environment that could carry a regulated pharmaceutical topic; delivered with an agency partner.
Open caseService — 3D showrooms and experiences
Put the customer next to the product, even from five hundred kilometres away
An interactive 3D showroom that runs in the browser from a single link, for brands whose product has to be experienced and whose customers will never make it to the showroom.
A photograph shows the product. A space lets someone walk around it, open it, light it and stay with it. It runs from a link you put in an email, a campaign or a QR code on a stand — and the same thing serves the website, the sales team and the trade fair instead of being commissioned three times.
3 steps · about a minute · I answer within one business day
- Who it is for
- Brands and manufacturers whose product carries the sale
- What changes
- The customer spends a minute with the product instead of ten seconds on a photograph
- What it costs
- Often the budget of one trade-fair stand, except it lasts a year rather than three days
- Where it runs
- In the browser, from a link, with no app and no installation
What it can be
What can be built — and what it is for
An interactive showroom
Your whole range in one space the visitor walks through, picks things up and looks at properly, from anywhere in the world.
A live product reveal
A premiere thousands of people watch at the same moment, in real time and straight in the browser. I have delivered a car reveal like that.
A product portal
A guided environment that explains a complex or regulated product step by step. An immersive 3D portal for doctors, for instance.
A tool for the sales team
The same product prepared for meetings, tablets, trade-fair screens and events, including running without an internet connection where that is needed.
EnterDiscoverAct
EnterDiscoverActWork
Relevant work
Premium packaging catalog
Vinolok
A premium interactive catalog: supplied static assets turned into one continuous, precisely choreographed product experience.
Open caseThe strongest proof for this service is also the one I cannot put a name to: a real-time car reveal watched by thousands of viewers at once, on phones and laptops. The client is covered by an NDA — as is part of my other core work in pharmaceuticals, energy, automotive, insurance and law.
When it pays off
When it is worth it — and when it is not
Worth doing
- The product is the argument in itself; how it looks and feels decides the sale.
- Your customers are spread across markets and almost never see it in person.
- There is something to build it around: a launch, a fair, a campaign, an anniversary.
- The brand is expected to be a step ahead, not level with its competitors.
- Money currently disappears into a three-day stand that leaves nothing behind.
Not worth doing
- Nobody has decided what it is for — "something in 3D" is not a goal.
- The product sells on price and availability, not on presentation.
- There is nothing to show and nothing to build it from.
- It would exist for one internal meeting and then be forgotten.
- For the same money, a good photo shoot and a solid website would move you further.
This is where I am supposed to tell you everyone needs one. They do not. The companies it makes sense for usually know exactly which moment they are building it for.
Process
How it gets made
- 01
The goal
What it is for, who opens it, and what should happen once they close it.
- 02
The check
What it can be built from: products, materials, files. And what is missing.
- 03
The concept
The idea, the route through the space and the moment people will remember.
- 04
Prototype
The core built early and opened on real devices, before the detail work starts.
- 05
Production
The full build: space, materials, light, motion and sound where it belongs.
- 06
Launch and measurement
Live, watched while the traffic is on it, and tuned to the numbers.
After launch
What we watch after launch
Agreed up front
What it is meant to achieve is written down before it is built, in numbers we both agree on.
Attention
How many people opened it, how long they stayed and how far they got.
What interested them
Which products held people and which were skipped. Information useful well beyond this project.
FAQ
Before we start
Does the customer have to install anything?
No. It opens from a link in a browser, on a laptop or a phone, the same way a website does.
How many people can be in it at once?
As many as the premiere needs. A live reveal for thousands of simultaneous viewers is behind me — it just has to be planned for from the start.
What does it cost?
It follows from the size of the space, the number of products and how much interaction there is, so the range is wide and a price list would only mislead. You hear a ballpark in the first conversation, and there is almost always a smaller first version worth discussing before the whole showroom.
How long does it take?
A focused campaign piece is a matter of weeks; a full showroom with a larger range, months. If you have a date — a fair or a launch — we plan backwards from it.
We have no 3D models. Is that the end of it?
No, it becomes part of the project. Before that, the check tells you what your existing files, photographs and samples make possible and what it would cost.
Have something worth showing?
Tell me what the product is and what moment it is for. You leave the first conversation knowing what would be worth building and what price range it sits in.
3 steps · about a minute · I answer within one business day