Premium turnkey homes
Asylon
A premium turnkey-home brand built from nothing: market and competitor analysis, positioning, logo and identity, tone of voice, and then the website, visuals and film that carry it.
Open caseService — branding and redesign
A brand that sounds unlike the rest of the field
Branding and redesign for companies whose work has moved on while their presentation stood still.
3 steps · about a minute · I answer within one business day
It starts with the market: how customers choose, what looks interchangeable in your field, and what sets apart the brands that define its standard. Out of that comes a premium position built on the company’s real strengths, its own way of talking about them, and an identity that confirms it on the website, in proposals and everywhere trust and choice are decided. Not a logo in a vacuum.
- Who it is for
- Companies that have outgrown how they look, or sound like everyone else in the field
- Where it starts
- With an analysis of your market and your competitors, not a moodboard
- What you get
- A position, a message, an identity and the rules for using it
- Where it shows
- Website, proposals, presentations and campaigns — everywhere someone meets the brand
Is it time?
When it is time
It is time when
- You sound like everyone else in the field and cannot say why anyone should pick you.
- The company has grown; the presentation is still the one from the first year.
- You are entering a new market and the current story does not work there.
- Every document, presentation and page looks like it came from a different company.
- You are about to build a new website and nobody can agree what should be on it.
It can wait when
- The real problem is in sales or in the product, and a new logo would only cover it up.
- The brand was defined last year and simply is not being used.
- There is nobody in the company who will make the final call. A rebrand without a decision-maker does not land.
- The budget covers the identity but leaves nothing to apply it to.
A rebrand nobody applies is the most expensive PDF a company ever bought. If that is where this is heading, I will tell you.
Work
Relevant work
Adventure travel & clothing
Volcánica Adventures
Concept, identity direction and a complete bilingual presentation for an adventure travel and clothing brand, in one week.
Open caseBefore / after
The same company, a different first impression
What you get
What you get
Market and competitor analysis
How customers choose, what looks interchangeable in the field, and what a convincing position of your own can be built on. Evidenced, not guessed.
Positioning
Who you are for, what you are better at, and what you deliberately are not. Short enough that your own people can repeat it.
Message and tone
How the company talks about itself: the headline claims, the way the offer is explained, and what never to say.
Visual identity
Logo, typography, color, imagery and how the whole thing behaves, designed to be used rather than to win a competition.
Results
What it changes
The presentation keeps up with the company
It stops making the company look smaller and starts showing what it actually does.
It is clear why to pick you
The difference between you and the competition is visible before anyone has to explain it at length.
Sales has words to use
The same explanation from everyone, because it finally exists in writing.
Everything looks like one company
The website, the proposal and the trade-fair stand stop contradicting each other.
Process
How it runs
- 01
Understanding
Your business, your customers and your sales reality, from the people who deal with them.
- 02
Analysis
The market, the customers and the competitors side by side — and a solid basis for a position of your own.
- 03
Position and message
Agreed in words before anything is drawn. This part decides the rest.
- 04
Identity
A visual system shown on real things, not on a moodboard.
- 05
Application
Website, documents, presentations. The brand put to work.
- 06
Handover and support
Rules, files and someone to call when a new situation comes up.
FAQ
The questions that always come up
Do we have to change the logo?
Not necessarily. Plenty of companies are missing a clear position and a consistent system around a logo that is perfectly fine. If the logo genuinely holds you back, you will hear why.
Who actually does the work?
The analysis, the position and the identity I do personally, and you talk to the same person from beginning to end. The brief never changes owners and nothing gets diluted along the way. When a project needs expertise I do not have, I bring in proven people for that specific part; the direction and the responsibility stay with me.
What does it cost?
It depends on how much gets analyzed and how much then gets applied. The range is wide and a price list would only mislead. You hear a ballpark in the first conversation, and a fixed scope and price before anything starts. It can be split into stages so the most useful parts land first.
How long does it take?
Weeks rather than months for the position and the identity; applying it runs alongside whatever it is being applied to. You get a schedule with the scope.
We have a brand book nobody follows. Now what?
Then the problem is usually in the rules, not in the design. The answer is normally a shorter, more practical system and templates that make it easier to follow the rules than to work around them.
Has the company moved further than its presentation?
The first conversation is about what has changed in the company, what the current presentation no longer captures, and how to build on it sensibly.
3 steps · about a minute · I answer within one business day